Queenie Be is the public persona of Rebecca Luther, a community builder and social connector based in Northwest Arkansas. She commissioned me to develop a cohesive brand presence for her social following. Luther’s multifaceted work inspired the creation of her brand subtitle, highlighting the many roles she embodies.

The brand was designed to emphasize her power, independence, and drive, creating a visual identity that reflects her ambitious and dynamic personality. Typography and design elements were inspired by playing cards, with careful adjustments to create a distinctive, iconic sense of individuality.

This social brand bundle was created to provide flexibility across platforms, including a Facebook mockup, Facebook banner, LinkedIn banner, and three Instagram post formats. All assets were delivered to Luther for use across the Queenie Be brand.